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I drink coffee every day, and I try to explore new types of beans and different coffee roasters wherever I go. So I've been to quite a few over the years. That said, the coffee at It's About Coffee is easily the best I've had in recent memory. It is clear they take pride in what they do. We've tried about five different kinds so far and they all have been fantastic. Moreover, the staff in the store are also very helpful and have given us some great advice regarding their favorites. I have been recommending them to everyone I know.

I am thrilled that It's About Coffee is in Flagstaff, and so close to my home! I am a true coffee lover, but I drink decaff, so it's even harder to get good coffee. I prefer the dark roasts and it's difficult to find dark roasted decaff. I special ordered 2 pounds of dark roasted Costa Rican decaff beans from It's About Coffee and could not believe how wonderful it was! The bag was still warm when I picked it up! The roast was perfect. The service was superior as well. The staff is knowledgeable and helpful and delivers special orders promptly. I'm getting ready to re-order and will be trying another bean for variety. I recommend It's About Coffee highly and without reservation!

Since discovering It's About Coffee, my cup is always "full." This is by far the best coffee I've ever tasted. Visiting the store is always a pleasure, since there are always new and exciting coffees to sample. Eric, Jeremiah, and the entire staff are always friendly and helpfull, and they always provide tips on how to brew the perfect cup of coffee. If you're a coffee drinker, you owe it to yourself to visit It's About Coffee in Flagstaff in person or on line.