Archive for the ‘Tips & Tricks’ Category

RatePoint announces Twitter integration with email campaigns

Friday, August 21st, 2009

Today, we’re happy to announce that you can now use your Twitter and RatePoint accounts together to expand the reach of your email newsletters. The small-business community has been abuzz about Twitter and its use for SMBs. The New York Times recently published a story highlighting successful uses of Twitter by ...

Best and Worst SMB Customer Service

Friday, March 13th, 2009

The Wall Street Journal recently published a list of the “Small Businesses with the Best (and Worst) Customer Service” as reported by consumer review site Angie’s List. Piano tuners and music instructors had the best ratings while home warranty companies and home builders ranked the worst. Lists like these prove these ...

RatePoint’s Small Business Survival Kit

Friday, February 13th, 2009

In the current economic environment, a solid business reputation is critical to ensure repeat business and customer loyalty. Customers want to know businesses care about their experience. RatePoint's co-founder and CEO, Neal Creighton, was recently quoted by bMighty offering tips for small businesses to manage their online reputation to increase customer ...

Turning a negative into a positive

Sunday, February 1st, 2009

There are plenty of clichés about how negativity impacts everything around it. This concept is especially true in small business, where reputation is vital. A survey conducted by The National Association of Retail Marketing Services revealed the impact of a negative experience on a brand - for every one customer that ...

Resolving customer review disputes before they turn into lawsuits

Tuesday, January 13th, 2009

Small businesses have long been on the receiving end of negative reviews on third-party site and generally are left with little to no recourse. Recently, a chiropractor sued a patient over a review on Yelp, and the case was just settled out of court. Those that sue to clear a ...

Building trust for small-business reputation

Monday, November 24th, 2008

I’ve been seeing an increasing amount of articles and blog posts about the negative side of business reputation, rehashing what small business should do if they have negative reviews on Yelp, Angie’s List or the blog of an angry customer. Online reputation is important, and companies of any size should be ...

Are you a Customer Feedback Professional?

Friday, August 22nd, 2008

If you're one of the members of your organization who is focused on the customer feedback efforts of your organization (and if you're a RatePoint member, it's probably you!) we invite you to join the Customer Feedback Professionals group on LinkedIn. This group is a place where you can connect with ...

Survey Tools: Tips for Designing a Great Online Survey

Monday, August 4th, 2008

If done correctly, using RatePoint's survey tools to create online surveys can be a valuable customer feedback asset.  Unfortunately, there are a lot of bad surveys out there.  The good news is that a lot of the mistakes can be avoided by following a few simple guidelines. Before you get started: Don’t ...

Five Tips to Effectively Create a Newsletter

Tuesday, July 15th, 2008

Delivering a newsletter to your customers can provide a personal touch and keep them updated about new features, functionality and press without the feel of an advertisement. Here are five tips that can help you create a newsletter that is fresh and appealing to your customers. Try not to highlight more than ...

11 Easy Ways to Get Negative Reviews.

Friday, May 23rd, 2008

Over the past year at RatePoint, we have noticed some common issues that lead to a business getting to a negative review. Fortunately our dispute resolution system helps resolve these, but in an ideal world, we'd like to see businesses strive to reduce the number of negative reviews down to ...