Archive for the ‘Business’ Category

RatePoint announces Twitter integration with email campaigns

Friday, August 21st, 2009

Today, we’re happy to announce that you can now use your Twitter and RatePoint accounts together to expand the reach of your email newsletters. The small-business community has been abuzz about Twitter and its use for SMBs. The New York Times recently published a story highlighting successful uses of Twitter by ...

Welcome ASI members!

Tuesday, August 4th, 2009

RatePoint is always on the lookout for strategic partners where we can effectively reach small businesses to help them successfully market themselves and grow. We’ve found several exceptional partners and have seen some great results. Once we get a partner relationship started, we’re always excited to hear about the immediate ...

Data reinforces that customer reviews have an impact

Wednesday, July 29th, 2009

Data continues to show that consumers see peer reviews as an important source for making purchase decisions. Earlier this month, Nielsen released its Global Online Consumer Survey and the results showed 70 percent of consumers said they trusted customer opinions posted online, behind only recommendations from people they know from ...

MassNetComms names RatePoint Enterprise Video, Search and Social Media Sector Product of the Year

Wednesday, April 22nd, 2009

We were thrilled to find out last week that the Massachusetts Network Communications Council named RatePoint Enterprise as its category winner for video, search and social media sector product of the year. (MassHighTech has the full list of winners.) The Product of the Year winner is determined by a vote of ...

Best and Worst SMB Customer Service

Friday, March 13th, 2009

The Wall Street Journal recently published a list of the “Small Businesses with the Best (and Worst) Customer Service” as reported by consumer review site Angie’s List. Piano tuners and music instructors had the best ratings while home warranty companies and home builders ranked the worst. Lists like these prove these ...

RatePoint’s Small Business Survival Kit

Friday, February 13th, 2009

In the current economic environment, a solid business reputation is critical to ensure repeat business and customer loyalty. Customers want to know businesses care about their experience. RatePoint's co-founder and CEO, Neal Creighton, was recently quoted by bMighty offering tips for small businesses to manage their online reputation to increase customer ...

Building trust for small-business reputation

Monday, November 24th, 2008

I’ve been seeing an increasing amount of articles and blog posts about the negative side of business reputation, rehashing what small business should do if they have negative reviews on Yelp, Angie’s List or the blog of an angry customer. Online reputation is important, and companies of any size should be ...

Yelp: Can they have their cake and eat it too?

Tuesday, July 1st, 2008

At RatePoint we work with many businesses who are dealing with the difficulty of managing customer reviews and the impact they’re having on their online reputation.  That’s why our interest was piqued by an article from yesterday’s New York Newsday: Businesses can now 'Yelp' at critics.  According to the article, ...

11 Easy Ways to Get Negative Reviews.

Friday, May 23rd, 2008

Over the past year at RatePoint, we have noticed some common issues that lead to a business getting to a negative review. Fortunately our dispute resolution system helps resolve these, but in an ideal world, we'd like to see businesses strive to reduce the number of negative reviews down to ...

Small Business Anxiety Over Alexa

Thursday, April 17th, 2008

Over the years, Alexa has been a punchline for Internet professionals and businesses owners who are "in-the-know." In their opinion the data has always been flawed (primarily coming from the Alexa Toolbar users), their rankings would fluctuate wildly, especially once you were above the 50,000 mark, and in the end ...