RatePoint

RatePoint announces Twitter integration with email campaigns

Today, we’re happy to announce that you can now use your Twitter and RatePoint accounts together to expand the reach of your email newsletters.

The small-business community has been abuzz about Twitter and its use for SMBs. The New York Times recently published a story highlighting successful uses of Twitter by small businesses and tips on how small business owners are using Twitter to market their business (NYT link requires log-in …it’s free, and is worth a read!).

At RatePoint, we’re big believers in social media as extensions to marketing strategies and today we’re taking another step to integrate social media into your marketing efforts, and connect to a larger audience. With RatePoint, your e-mail marketing campaigns now can be posted to Twitter automatically.

Twitter is a great tool to reach customers where they already may be spending time and also enhances your search engine optimization. It’s a complementary strategy that expands your reach beyond an e-mail list and promotes your campaigns to new customers.

Some of our customers are already taking advantage of this feature.

http://twitter.com/almightycreates
http://twitter.com/atterdagkids
http://twitter.com/mysterycafe
http://twitter.com/SaltWaterFishCo
http://twitter.com/SprinklerStore
http://twitter.com/unique_coffee

Getting started is as simple as checking a box. Once your Twitter information is entered in your account, you click the “Publish To My Twitter Account” box. Your campaign will be posted with your subject line and a shortened URL to your campaign.

If you are already on Twitter, you know that it’s a great way to engage with existing and potential customers. If you aren’t yet signed up, it’s pretty easy to get started. We recommend Twitter’s business guide for pointers.

To learn more about how to use Twitter to extend your email marketing efforts, sign up for our upcoming webinar Wednesday, August 26th at 2PM EDT

At RatePoint, we love to highlight customers on Twitter. Our success is the success of our customers, and Twitter is a great place to showcase the great things RatePoint customers are doing.

If you have any questions, a RatePoint coach is always available to help you get set up to use Twitter with your email marketing. As we roll out this feature, we’re excited to hear your feedback and successes with integrating Twitter into your marketing efforts.

Follow us on Twitter @RatePoint