Archive for February, 2009

RatePoint’s Small Business Survival Kit

Friday, February 13th, 2009

In the current economic environment, a solid business reputation is critical to ensure repeat business and customer loyalty. Customers want to know businesses care about their experience. RatePoint's co-founder and CEO, Neal Creighton, was recently quoted by bMighty offering tips for small businesses to manage their online reputation to increase customer ...

Turning a negative into a positive

Sunday, February 1st, 2009

There are plenty of clichés about how negativity impacts everything around it. This concept is especially true in small business, where reputation is vital. A survey conducted by The National Association of Retail Marketing Services revealed the impact of a negative experience on a brand - for every one customer that ...