RatePoint

Building trust for small-business reputation

I’ve been seeing an increasing amount of articles and blog posts about the negative side of business reputation, rehashing what small business should do if they have negative reviews on Yelp, Angie’s List or the blog of an angry customer.

Online reputation is important, and companies of any size should be looking for what their customers are saying about them – and what potential customers are seeing.

However, rather than concentrating on earning customer trust after the fact, businesses have an opportunity to become proactive and seek out reviews from their customers, build a positive reputation and turn positive feedback into measurable marketing and sales tools.

Customer feedback is always important to the bottom line, especially when marketing budgets are tight.

We’ll be talking about this regularly here on the RatePoint blog and highlighting some of our customer success stories. It’s time that someone represents reputation from the business point of view. Small businesses need to take control of their online reputations.

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