RatePoint

New Email Marketing Tools and Enhancements

We’re pleased to announce that several new e-mail marketing tools and enhancements have been added to your RatePoint Business Center throughout the week.

The RatePoint Address Book has now been enhanced in several ways. First, the user interface is much cleaner and easier for you to use, allowing you to organize your contacts much more effectively. We’ve added group functionality into the address book, which allows you to add contacts to multiple mailing lists. For example you may have a newsletters group and a promotions group that you divide contacts into for different purposes.

We’ve also enhanced the contact import features of the address book which will now accept any standard CSV file. Once you’ve imported your e-mail addresses, you’ll be able to map the appropriate fields in the address book and be set to send e-mails.

Per popular request,  an e-mail subscription widget is now available that allows you to collect e-mail addresses directly from your website. Once collected the e-mails are added directly into your RatePoint address book. Once in the address book you can use our e-mail marketing services to send review requests, newsletters, promotions, or whatever your heart desires. The widget is customizable allowing you to set the color, title text, and the group that you would like to add the e-mails to in your address book.

We hope you enjoy the latest additions to your RatePoint membership and as always your comments are appreciated!