RatePoint Powered Testimonial Pages!
February 15, 2008 – 8:32 amPosted by Ron Ayers
Ask yourself this question: When was the last time you updated your testimonials page? We wouldn’t be surprised if you said “I can’t remember.” Testimonial pages are typically difficult for businesses to manage and often become the black sheep of a website. They provide less value for consumers because the testimonials aren’t authenticated, and even worse they sometimes look fake or written by the business themselves, making a business appear LESS credible to consumers who are becoming more saavy.
With today’s development release, we’re introducing a new feature that provides RatePoint members with a “RatePoint Powered” testimonial page that looks to help businesses solve all of these problems and then some. In your Business Center, you can build a customized testimonial page that you can use to replace your old testimonials page or add a new one to your site. You create a page on your website, we’ll provide you the code to drop in there, and voila, you’ve got an easy to manage, authentic testimonials page.
The testimonials on these pages are pulled directly from the positive reviews you’ve chosen to show on your RatePoint account. In addition, your potential customers can look deeper into your RatePoint profile, and your current customers can provide feedback, all from this page. Because your reviews are collected and authenticated by RatePoint, and not written by the webmaster, your consumers will have greater trust in your testimonials and your reviews.
Here’s an example of the testimonial system at work. This box can be customized and then dropped into pretty much any HTML page:
As we mentioned, this is just the first release of this new feature. Your comments and suggestions are greatly appreciated!

