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RATEPOINT ADDS E-MAIL MARKETING TOOLS

New Features Enhances Customer Feedback Platform By Providing Businesses with Additional Ways to Connect with Customers and Grow Business Organically

Needham, MA-May 13, 2008 - RatePoint, a leading provider of customer feedback and online reputation management services, today announced a new e-mail marketing feature, allowing businesses to easily design and execute e-mail campaigns within the RatePoint platform.  The new e-mail functionality allows RatePoint members to further harness the RatePoint platform in building successful customer relationships and grow their business.
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"By offering a powerful e-mail marketing capability directly within the RatePoint platform, we're really rounding out the solution to provide businesses with the ability to quickly build and send customized e-mails to drive their business," said Neal Creighton, co-founder and CEO, RatePoint. "Previously, where businesses may have leveraged separate customer feedback, e-mail marketing, and survey solutions like Constant Contact or Vertical Response, they can now use a single platform to easily collect authentic customer feedback and communicate with customers."

The e-mail marketing feature offers pre-designed campaign templates and visual editing tools for easy customization. Additionally, users can access advanced reporting information from each e-mail campaign, including the ability to track links and open rates. These analytics tools allow RatePoint members to easily measure the reach and impact of e-mail marketing campaigns. A major component of the e-mail marketing tool is direct integration within RatePoint's leading customer feedback platform.  Businesses can easily include customer feedback links and authenticated RatePoint reviews into e-mail campaigns.

"As with any business, we incorporate e-mail into most everything we do, including our marketing efforts," said Hicham Chraibi, E-Commerce Director, Superior Nut Company, Inc. "We use the RatePoint platform on a regular basis to extend our customer relationships.   The integration of the e-mail tool will help us quickly and cost-effectively execute future marketing initiatives, and proactively communicate with our existing customers and prospects instead of passively waiting for them to return to our Website."

About RatePoint, Inc.
Founded in 2006, RatePoint, Inc. offers a powerful, quality-assurance certification and customer feedback platform for today's growing businesses. Leveraging the latest in Web 2.0 trends, web content authentication and consumer ratings systems, RatePoint, Inc. is revolutionizing the way businesses and consumers define, identify and monitor quality. RatePoint, Inc. was founded by the founders of GeoTrust and is a venture backed by Prism VentureWorks and .406 Ventures. For more information about RatePoint, Inc., please call 888.777.1636 or visit http://www.ratepoint.com.

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