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RATEPOINT ADDS NEW FEATURES TO FURTHER IMPROVE CUSTOMER FEEDBACK AND ONLINE REPUTATION MANAGEMENT FOR SMBS

Needham, MA - January 28, 2008 - RatePoint, a leading provider of customer feedback and online reputation management services, today announced it has added several new features to its offering for small to medium size businesses. RatePoint's new features focus on helping businesses better connect with customers and manage their online reputation more efficiently.

RatePoint allows businesses to manage their online reputation by easily capturing and publishing consumer reviews and feedback directly from their web sites through the RatePoint Site Seal. RatePoint verifies actual consumer ratings for authenticity, and businesses then have an opportunity to respond to feedback and publish those reviews online. In addition, a robust new suite of tools, including surveys, e-mails, coupons and other feedback and marketing tools, plus a web-based management interface, make it easy for businesses to connect with customers, increase sales and improve consumer confidence.

"The new capabilities of the RatePoint platform provide an integrated communication and feedback system for businesses through innovative features like surveys, address book and e-mail functionality and other feedback tools," said Neal Creighton, co-founder and CEO, RatePoint. "As we continue to build out the industry's most powerful customer feedback and reputation management platform, it's our customers who are driving the need for our solution.  Where businesses might have used multiple point solutions such as Constant Contact or other feedback and survey solutions, they can now use a single, easy-to-use platform to easily collect authentic customer feedback and communicate with customers - ultimately improving overall customer service and the management of any businesses reputation."

The RatePoint platform allows businesses to take advantage of the inherent benefits of user-generated content. Recent studies indicate that an increasing number of consumers search for online reviews before making online and offline purchase decisions.  As the proliferation of anonymous reviews regularly permeate the Web, RatePoint also helps businesses manage what's being said about them online by providing a proactive mechanism to ask customers for feedback in real-time.  Previously, where any individual's comments could impact a business, RatePoint provides perhaps the most innovative tool for the SMB market in encouraging customers to speak up.  The mutual benefit to consumers is they are given an interactive method to provide feedback directly to a business, where potential issues are more likely to be resolved.

All the new features are available through the RatePoint Business Center, an easy-to-use web-based management interface.  New features include:

• Surveys:  Businesses can easily create, send and analyze custom surveys. The survey tool provides easy-to-edit pre-written survey templates, a variety of question types, invitation
  e-mails, preview capabilities and a robust reporting and analyzing function.
  
• Address Book: Businesses can centrally manage all of their contacts directly from their RatePoint Business Center account, as well as import contacts from a number of popular
  e-mail services.  The address book feature can be used to send out feedback requests, e-mails and surveys.
  
• Feedback Tools: An easy-to-use suite of tools designed to help businesses collect and promote customer feedback and reviews, including web-friendly feedback buttons that can be placed directly on any web page as an additional call to action; pop-up windows that open up a small window in a browser and give visitors a direct link to submit reviews; and e-mail tools to auto-generate custom e-mails to customers.
  
• Coupons & Images:  Businesses can promote special offers and savings on products, as well as display photos, logos and other business images, directly through their RatePoint Site Seal and Business Profile.
  

"RatePoint provides us with an innovative suite of tools that allows us to easily and effectively connect with our customers and market our services to potential customers," said James Scaggs, President of iRepairSquad (www.irepairsquad.com). "We've seen a drastic rise in the sheer volume of customer feedback we've received since using the RatePoint seal and feedback buttons on our site.  Proactively soliciting feedback from our customers truly demonstrates the power of customer feedback, particularly within the platform RatePoint provides.  As we have leveraged this feedback through these new tools, we have efficiently attracted new customers, resolved any outstanding disputes, and have experienced dramatic improvement in overall customer service."

For more information about RatePoint, or to take a tour, visit www.ratepoint.com 

About RatePoint, Inc.
Founded in 2006, RatePoint, Inc. offers a powerful, quality-assurance certification and customer feedback platform for today's growing businesses. Leveraging the latest in Web 2.0 trends, web content authentication and consumer ratings systems, RatePoint, Inc. is revolutionizing the way businesses and consumers define, identify and monitor quality. RatePoint, Inc. was founded by the founders of GeoTrust and is a venture backed by Prism VentureWorks and .406 Ventures. For more information about RatePoint, Inc., please call 888.777.1636 or visit www.ratepoint.com.
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